Company | ODKMedia
Role | Growth Marketing & Brand Creative Specialist
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Role
Growth Marketing & Brand Creative Specialist: Led brand strategy and video production across diverse teams and cultures, ensuring high-quality, culturally relevant content from concept to post-production. Managed and contributed to multiple social media channels, overseeing content creation, delegation, training, and ongoing maintenance.
Responsibilities
AV Localization
Content Creation
Social Media Content
Video Production KPI
Presentations
Instructional videos
Ad videos
User interface (UX/UI)
Logo Animations
Lotties (.Json)
Titles & Trailers
Infographics
Broadcast Graphics
GIFs
Hello
你好
안녕하세요
Buenas!
Xin chào
Hello 你好 안녕하세요 Buenas! Xin chào
CREATIVE AV LOCALIZATION
As the sole motion graphic designer, it is my responsibility to localize all of our advertisements, trailers and videos to several languages and cultures such as: Korean, Vietnamese, Mandarin, Thai, Tagalog, Vietnamese, English & Spanish
Translation
( Ex. KR → EN )
Tailored by Country
(Ex. Mexico + Colombia)
More Examples
Hello
你好
안녕하세요
Buenas!
Xin chào
Hello 你好 안녕하세요 Buenas! Xin chào
Social Media
Since 2024, I was tasked with our Brand Social Media, collaborating with overseas teams and trained interns to create content for our page.
My responsibilities include quality checks, content ideation, and allocating existing contacts while seeking new clients to integrate into our Community Network Project.
Although recent, since the creation of our social account, We’ve brought in:
Organic Impressions: 133,012+
Overal Impressions: 336,831+
Logo Animations
A diverse range of logo animations, each designed to serve various purposes, across OTT Platforms, Productions, E-commerce, and more.
A vibrant introduction to the multifaceted realm of ODKMedia.
Content OPS Design
As Visual Designer for OnDemandLatino, I crafted essential assets like posters and banners for the streaming platform. The OnDemandLatino website is currently unavailable, but you can view more examples at the link below.
Promotional Materials
For Steaming
Designing promotional materials for all platform-related content, emphasizing conceptual pieces with extended production timelines.
Trailers
I support our Original Production team by creating marketing materials, trailers, and social media content for their shows.
Check out the trailer I conceptualized and produced for the upcoming web series
"Between 1 & 2." in both EN & KR
815 Pictures secures rights to bring significant AAPI titles to the US and Canadian audience. Among various projects, my recent highlight was contributing to the Official US trailers for “Concrete Utopia”.
Additionally, "Concrete Utopia" was selected as South Korea's submission for the Best International Feature Film category at the 96th Academy Awards on August 17, 2023.
Gotta Love Lotties
My primary method for integrating motion into UI/UX is Lottie animations ( .json files).
Since I introduced this approach when I joined the company, we've implemented it successfully across numerous projects.
This has notably enhanced our campaigns, landing pages, and the overall company website.
MKT Promo Banners
For all your Call to Action (CTA) needs, here are the operational banners employed across various platforms.
MKT Bumper Banners are considered one of the most effective creatives in terms of CTR.
Accomplishments
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Over the past two years, the demand for video production has surged across multiple departments. In 2023, I single handedly increased video production up to 52% and the demand will grow even more in 2024.
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With unwavering determination, I've played a key role in optimizing the video production timeline, spanning from concept to delivery. To delve into this process further, please visit the link below.
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Language is no barrier for Motion Graphics. At ODK, I've successfully produced videos in English, Korean, Chinese, Vietnamese, and Spanish.
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As a brand team member, I work closely with various departments, each having distinct KPIs and aesthetics. This collaborative effort has significantly contributed to ODKMedia's cross-functional alignment with the work I've produced.