Drafting & Storyboarding
Writing First Draft of Script
Storyboard
Sketching Character & Backgrounds
Getting First Round of Feedbacks (Marketing)
Sketch Details
Adding More Depth
Mapping out Backgrounds
Finishing Characters & Props
Implemented First Round of Feedbacks
(Marketing)
Characters & Props
Complete Detail Sketch
Line Work & Values
File Preparation
Full Animation
Color Adjustment & Effects
Style Frames
Confirmed Copy for Final Video (Marketing)
Mocked Up Characters and Props
File Preparation for Complete Animation
Adding Color Adjustments + Effects
Receiving Additional Feedback (Design Team)
Animation
Including Final Feedback (Design Team)
Adding Animated Characters & Props
Animating Background
Additional Environment Details
Animating Copies
Improving Story Timing
Adding Music & SFX
Render & Final Review
Posting & Engagement
Schedule Posting & inform Collaborators
Keep Track of All the Data
Collect & Showcase Engagement
Review Process + Show Results
Final Product
I handle all mascot-related tasks from start to finish. I'm involved in every step of the process, and I'm excited to present one of our final projects featuring Huchu and Windy.
Full Online Campaigns
We have successfully executed multiple campaigns across various platforms. This exemplifies our ability to craft innovative and compelling marketing initiatives that resonate with our audience and drive impactful results.
Marketing Banners
ODK Marketing uses Huchu as our spokesperson for diverse promotions, creating memorable and enjoyable parodies.
We blend humor and relevance to engage the audience, aiming for recognition and appreciation.
I have successfully made Huchu popular among the company's employees. They really enjoy it! I am currently a member of the Work Culture Committee and collaborate with HR to organize events that improve employees' Office lives.
This July 2024, we are celebrating
Huchu’s 2nd Birthday!
2023 Survey Quotes
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“Huchu is a valuable contribution to the ODK Media brand. I think it will help promote more brand awareness and attract more audiences.”
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“This new mascot of ours is special since we never had something that symbolizes our service…”
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“I think we could approach users in a more friendly way using Huchu as a mascot”
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“Our new mascot enhanced the company’s bond and values. It also seems to be a good staple in creating the overall brand image”
Accomplishments
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On July 31st, we commemorate "Huchu Day" at ODKMedia, marking the day our beloved mascot was chosen. Over the past year, I've made it my mission to promote Huchu both within and outside the company. I'm thrilled to see that our mascot has gained widespread acceptance among our employees and customers alike through dedicated effort and hard work.
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As a member of the brand team, I took the initiative to enhance our company's branding with a fresh approach accessible to all departments.
Introducing Huchu! Our mascot now serves as a versatile communication tool adaptable to various products. The availability of mascot assets to all departments has sparked continuous demand and is steadily gaining momentum. -
Huchu has shown to notably boost CTR on OndemandKorea's promotional materials, featured in HR newsletters and activities, and has elevated employee engagement in events compared to pre-mascot times.
Furthermore, Huchu actively enhances our brand's social media presence, garnering thousands of impressions. -
In just one year, Huchu has become a catalyst for community collaboration at ODKMedia. Following our significant collaboration with The Source, it's now used as a case study for brand community interaction.
This success has spurred the company to initiate the development of its Community Network. Huchu continues to facilitate upcoming off-site collaborations across LA-OC, furthering our reach and impact.
